Documenting the worldwide rise of the behind-the-scenes digital asset infrastructure providers powering the banking revolution.
With over 300 million people holding cryptocurrency globally and the continued growth of traditional bank accounts, there is significant potential for digital asset infrastructure providers to scale rapidly as digital asset adoption expands. These infrastructure providers are experiencing incredible growth and have become a crucial part of the financial ecosystem.
One of the largest global digital asset exchanges and Visa debit card issuers, Coinbase, continues to hold a dominant position in the market with over 100 million users. However, this still pales in comparison to the 1.09 billion Visa debit card users worldwide, showcasing the growing opportunity for digital assets like Bitcoin (BTC), Ethereum (ETH), USD Coin (USDC), and others to grow as infrastructure improves and adoption increases.
There are now hundreds of crypto debit card programs worldwide, with Binance, Crypto.com, and BitPay offering such products, significantly expanding the crypto payment space. This is expected to grow even further in the coming years as demand for crypto debit cards continues to rise and specialist B2B FinTech providers move to offer much-needed infrastructure to this growing segment of the market. Many digital asset-friendly banking-as-a-service platforms—including Baanx, SynapseFi, and Contis—have grown rapidly in recent years and are becoming significant players in the digital asset infrastructure space.
The ability to spend cryptocurrency, such as Bitcoin, directly at a point-of-sale (POS) using a debit card is a significant driver for bringing digital assets into the mainstream. However, despite growing adoption, the reality is that not all merchants accept cryptocurrencies directly. Crypto-friendly debit cards continue to act as the "bridge" between fiat currency and cryptocurrencies.
Providers like Baanx, Contis, Coinbase, Crypto.com, and Binance are offering their users the opportunity to spend cryptocurrency funds in real-time at any POS where MasterCard and Visa are accepted. As of 2024, the number of global installed POS terminals stands at over 161 million, creating a huge opportunity for crypto debit card adoption. Additionally, the vast majority of Visa-accepting ATMs worldwide further enhances this growth potential.
These crypto debit cards are increasingly in demand as cryptocurrency users, digital exchanges, and new players in the digital economy seek solutions to bridge the gap between traditional fiat systems and the emerging crypto world. While there is still a regulatory challenge to navigate, the rise in crypto adoption and POS acceptance positions this solution as a crucial component of the financial system.
Blockchain and digitalized assets enhance security and reduce the cost of transactions, which has made services like money transfers, savings, and lending cheaper and more efficient. For example, sending funds via SMS using digital assets—a feature available to Baanx’s B2B customers—allows users to send money at competitive interbank rates, compared to the 2-3% fees commonly associated with traditional players like Western Union.
Savings and lending services are increasingly moving to the digital space, allowing users to earn higher yields than traditional savings accounts. For instance, Voyager, Aave, and Celsius (now replaced by DeFi platforms like Compound and MakerDAO) offer savings rates that are significantly higher than those of high-street banks, sometimes up to five times greater.
As digital assets become more mainstream, traditional financial institutions and digital players are increasingly turning to blockchain-based B2B digital asset infrastructure providers to meet the growing demand. Baanx, SynapseFi, and other digital asset infrastructure providers are leading the charge with their white-label solutions. These solutions provide fully managed services with rapid time-to-market and significantly lower operating costs compared to the total cost of ownership (TCO), making it easier for organizations to serve both crypto and fiat customers.
White-label solutions such as those provided by Baanx allow companies to bypass the need to build a complex platform from scratch. This approach also addresses challenges like KYC (Know Your Customer), AML (Anti-Money Laundering), and regulatory compliance. With an API-driven and modular platform, businesses can integrate these services directly into their existing apps, enabling them to roll out new payments platforms swiftly and efficiently, typically within weeks, with the support of a tech-savvy team.
In addition, many digital exchanges and platforms now offer robust prepaid debit cards for users to easily access and spend their funds. The advantage of using a white-label solution is clear: it reduces time-to-market and eliminates the need for businesses to tackle the complexities of regulatory compliance or back-end infrastructure on their own.
As the demand for digital assets continues to grow and blockchain technology becomes more integrated into traditional financial systems, the role of digital asset infrastructure providers like Baanx, SynapseFi, Contis, and others will only become more important. These companies are playing a crucial role in bridging the gap between fiat currencies and digital assets, offering secure, efficient, and regulatory-compliant solutions to meet the needs of businesses and consumers alike.
By leveraging white-label solutions and robust infrastructure, businesses can seamlessly integrate digital asset functionality into their existing platforms, expanding their offerings and empowering their customers to take part in the global financial revolution.